We are NONONS

About us

At NONONS, you learn to take ownership. Of your work, your life, and your behavior. For more than twenty years, we’ve helped professionals and organizations grow in behavior, leadership, and communication.

We don’t believe in theory for the sake of theory, but in learning by doing. In understanding why you do what you do, and daring to practice new behavior. Because that’s the only way things truly change. And yes, that takes courage. Courage to experiment, to make mistakes, and to try again.

Our training and coaching programs are practical, human, and directly applicable. So you can act differently tomorrow and feel the difference right away. We make development concrete, honest, and sometimes a little confronting. Always with humor, because learning should also be enjoyable.

Take ownership

Taking ownership doesn’t mean everything goes well. It means you choose how you respond. Whether you stay stuck or start moving again.

You still have to make that choice. We help you understand what holds you back, what you need, and how to move forward. Not by telling you what to do, but by helping you discover what works for you.

Taking ownership isn’t always easy. It asks you to pause, look at yourself with honesty, and try new behavior step by step. But those who do feel the difference: more calm, more direction, more trust. You stand stronger, you make choices that line up, and your life fits better with who you are.

300 +

Companies trained in coaching leadership

Years of expertise in coaching education

9.3

Average participant rating

30000

Sold books

How it started

NONONS began with a healthy dose of impatience and the desire to teach people how to coach well. After finishing her psychology degree, Anne de Jong followed every coaching program she could find. And she kept thinking the same thing: this could be smarter, clearer, and more enjoyable. So she decided to do it herself.

Not long after, in 2016, Nadia van der Vlies joined. She was a marketing leader with a strong passion for personal development. She took Anne’s Coach Intensive, became a fan of Anne and of the craft, and thought: more people need to learn this.

Together they combined their backgrounds in psychology, marketing, and behavior. With creativity, decisiveness, and a grounded approach, they built what NONONS is today.

Their mission? They want the Netherlands to learn how to take ownership. Because everyone, in any situation, can influence their work, their wellbeing, and their health.

Our DNA

No fluff. No fuss. We say what we do and do what we say. In clear language, without complication. We value honesty, clarity, and a bit of self-awareness. Development is challenging enough without adding anything vague to it.

We work with people, not job titles. With us, you’re not a number but someone with a story. We listen, reflect, and ask questions that matter. We have real, equal conversations. Warm, engaged, and sometimes direct, because we care about your growth.

What you learn with us, you can use tomorrow. Simple. No heavy theory books or abstract models, just insights and exercises that work in real life. You understand it, you practice it, and you notice the difference.

We do what’s right, even when it’s uncomfortable. We try new things, speak up, and dare to make mistakes. Because you don’t grow by waiting, but by doing. So we jump, with the fear tucked under our arm.

Meet our team

Meet the people behind our trainings, coach programs and development journeys. The faces who make learning practical, fun, and just a little bit exciting.

Our team